Body Language Impacts Your Personal Brand

Your personal brand is one of the most important things that you have.  It’s basically your reputation; how others perceive you based on a variety of aspects including your successes or failures, what you excel at, how you present yourself (presence, appearance, communication style) and even body language.  Luckily your personal brand is something you can control.  I recently watched this awesome video on Ted Talks featuring Amy Cuddy and her work on how body language has a direct impact on how you are perceived and what you can do to control it.

What is your power pose?  (You’ll understand after you view the video.)

Alexandra Brunetti


  1. I couldn’t agree more! As part of my Sales Enablement role I teach a course titled “The Art of Presenting”. An entire day is dedicated to non-verbal language. A lost art in my opinion.

  2. Thank you for sharing this impactful post. In 2013, I went on a journey of self- awareness and introspection around my leadership brand. Though the journey, I have discovered that progressing professionally required a concerted series of adjustments in my leadership/power approach. Amy said it perfectly here: “when you pretend to be powerful, you are more likely to feel powerful.” I have been very cognizant of this message and have believed I can in all of my efforts. It’s not the stimulus in the world, but more of my response.

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