Your personal brand is one of the most important things that you have. It’s basically your reputation; how others perceive you based on a variety of aspects including your successes or failures, what you excel at, how you present yourself (presence, appearance, communication style) and even body language. Luckily your personal brand is something you can control. I recently watched this awesome video on Ted Talks featuring Amy Cuddy and her work on how body language has a direct impact on how you are perceived and what you can do to control it.
What is your power pose? (You’ll understand after you view the video.)